Amazon did not kill the retail industry. They did it to itself with bad customer service.
Netflix did not kill Blockbuster. They did it to itself with ridiculous late fees.
Uber did not kill the taxi business. They did it to itself with limited number of taxis and high fare control.
Apple did not kill the music industry. They did it to itself by forcing people to buy full-length albums.
Airbnb did not kill the hotel industry. They did it to itself with limited availability and pricing options.
Technology by itself is not the real disruptor. Being non-customer centric is the biggest threat to any business.
Whilst the above examples are simplistic – consumers will gravitate toward products and services that are more convenient , easy to use and save them money and time.